SEO Agency Charlotte
What is worse than no advertising? Advertising with zero results. Paying to connect with potential clients only to have it fall flat is incredibly frustrating. And yet, far too many businesses do exactly that. How? They produce a website that doesn't generate leads and attract new customers. While a website is an excellent tool designed to answer questions and show off services, if a potential client doesn't know who you are or what you do, it's all for not if they are unable to find your website. This is where search engine optimization comes in.
Search engine optimization, or SEO for short, is a method of improving your ranking on search engines like Google. The higher you are in the rankings, the more traffic you will receive and, in turn, the greater your chances of converting those visitors into customers. The world of SEO continually evolves. Google tweaks its algorithms regularly to ensure the highest quality results are shown at the top of search results and prevent websites from gaming the system to push their content to the top (something that was a serious problem not too long ago).
What is the best way to boost SEO and stay ahead of the competition while generating new leads and website visitors? With the help of a Charlotte SEO company, that's how. With the continual change in search engine optimization, staying on top of all the changes is difficult, especially as you already have a full-time business to run. With the help of a professional Charlotte SEO firm like ours, you can focus on your own business while we focus on optimization.
Industries We Serve
Every business relies on specific keyword terms and phrases to rank well on search engines. Because every industry is a little different, we fine-tune our services, allowing us to stand out as the Charlotte SEO expert service provider in a number of unique industries. We have found by focusing on select industries, we can remain not only on top of the latest SEO changes but on top of maximizing exposure for these select industries:
How To Grow Your Business Through Search Engine Optimization
A lot goes into boosting the optimization of your website. While most people focus on keywords, there is so much more than just tweaking a few words on your site. In fact, while keywords are necessary, they are not as important as they once were. Google wants to find the best content, not content overly injected with keywords. To do this, it focuses on other factors.
These factors include everything from how quickly the website loads to backlinks, as well as if your site is optimized for mobile usage. Because the overall design of your website directly impacts the SEO of the site, we provide both Web design services as well as SEO services. We have found it is, in many ways, easier to boost SEO when we design the website from the ground up. But, if you're happy with the current look and feel of your site, we are able to go in and improve the SEO in a number of ways.
About Our Top Charlotte SEO Firm
We believe a specialist service provider such as your firm should receive an SEO service provider that fully understands how to optimize websites for your specific industry. After all, optimizing a website for a law firm or dental office is different from optimizing a restaurant page or a sporting goods shop. You have different clients, and the customers are often in a hurry, as well as looking for very specific answers. Because your business is so specialized, it is important to work with an SEO agency Charlotte provider that already knows what performs and what enhances your website's search engine ranking.
Here at SEO Company Charlotte, we want to ensure you receive the highest quality SEO enhancements possible.
Book Your Free SEO Consultation
We want to make sure you are fully happy with the services we provide. The best way to do this is to have your questions answered and to receive specific insights into how the SEO of your particular company can be improved. That is exactly why we offer no-obligation consultations. If you don't like what we have to offer or would instead work with someone else, that is completely fine and up to you. It is our goal to make you happy and to deliver the best results around. So, to learn more about the SEO Company Charlotte difference, now is the perfect time to book your consultation.
Our Comprehensive 2023 SEO Guide
Table of contents
- SEO Agency Charlotte
- Industries We Serve
- How To Grow Your Business Through Search Engine Optimization
- About Our Top Charlotte SEO Firm
- Book Your Free SEO Consultation
- Our Comprehensive 2023 SEO Guide
- What are the Benefits of SEO? Breaking Down the Top Advantages:
- What is Local SEO?
- Top Reasons to Avoid Cheap SEO Services
What are the Benefits of SEO? Breaking Down the Top Advantages:
What Are the Benefits of SEO?
Few phrases have garnered the kind of online attention over the years as search engine optimization. SEO has always been the focal point of many blog posts, podcast episodes, and news reports. Why? Because search engines more or less dictate hundreds of billions of dollars of online revenue, all based on what companies are listed at the top of search engine results and what companies aren't.
Search engines don't play favorites but use a series of analytical data to tweak and continually improve result listings. Artificial intelligence has even entered the fray as Microsoft is now starting to utilize it for its Bing search engine (which means it's likely only a matter of time before Google starts using it as well).
Even as a small business, search engines will dictate whether local searchers will stop on your website or the competition's website. But what exactly are all the benefits of SEO? Here is what you need to know about search engine optimization and how it can completely change the fortunes of your own business.
Top 4 Benefits of SEO
Benefit 1: SEO Is Continual Promotion
Would you take it if there was a way to generate continual promotion for your office or firm, placing your information in front of highly desirable clients? Of course, you would. All of that is possible with search engine optimization. SEO helps boost your website's ranking, which in turn can place you at the top of keyword searches. This means customers in your region looking for your exact services will find your business website before the competition. It is also one of the few outreach methods where you will not only remain continually in front of your target audience but won't have to invest as much in a pay-per-click marketing approach. In short, SEO is a continual promotion for your business.
Benefit 2: All Your Web Pages Can Rank
When investing in pay-per-click marketing, you must select a specific page for every marketing campaign. You may send those clicking on the advertisement to the home page, the contact page, or a blog post. You could design a unique landing page for the marketing campaign. This means you must pick and choose where to send visitors.
With SEO, you don't have to do this. Search engine optimization is not only for your home page or one selected page on your website. It is for every page. This is also why maintaining a blog on your website is so beneficial. It helps continually generate new search-engine-optimized content and puts more pages up for potential clients to find. With SEO, you can rank every page. With all other forms of marketing, you have to pay for every page.
Benefit 3: Improve Your Website Leads
It's nice to send traffic to your website, but it doesn't mean all that much if it is junk traffic. Search engine optimization isn't only about improving your search engine rankings. It also helps tell search engines what kind of information and content you offer. This makes it easier for search engines to correctly categorize you and put you in front of those who are most interested in what you have to offer.
Without optimization, you will have junk traffic coming in. This junk traffic comes from individuals who have no interest in the content you have or the services you offer. They simply end up on your website because you appeared on keywords that don't actually relate to your business. The more SEO you utilize in your content and the more SEO-rich blog posts you put out, the easier it is to properly categorize your content and get your website in front of the most accurate search customers.
Benefit 4: Pivot Your Marketing Approach When Necessary
Search engines are continually crawling your website to maintain the most accurate information about the individual pages and the services your business offers. Because of this, you can drastically alter your SEO if you need to do so. Perhaps you are pivoting to a different kind of service. Maybe you started as a general practicing dental office, but you are switching to a kid-centric office. Or, maybe you are removing one of the legal services you offer at your firm. When doing this, you might want to alter how you approach your clients or even tweak your target audience.
All of this is possible by going into your website design and altering the keywords and other specific information on various Web pages. Few other marketing methods allow you to stop and alter how you are outreaching like this. With PPC, you are forced to pull the plug on your marketing and create new campaigns. With social media marketing, you might have to completely rebrand your pages and even create new accounts. But with search engine optimization, a professional Charlotte SEO Agency can go in, tweak the keywords, and make the necessary adjustments to help your business pivot and change its marketing direction on a dime.
What is Local SEO?
When it comes to running a local business, you need your marketing approach to align with the services you offer in the region where you're located. It's a waste of time, energy, and considerable funds to go after markets you cannot offer your services. As a plastic surgeon or a dental practice in greater Charlotte, you won't offer your services to a patient in Portland, Maine, or Houston, Texas. It doesn't make sense for your website content to appear to individuals in these areas looking for help with a cavity or Botox injections.
That is why you need to focus your website on overall search engine optimization (SEO) and local SEO. This powerful tool is designed to improve your search engine ranking, which puts you in front of more potential customers. But what is local SEO, and how can the local SEO Charlotte services improve your business outreach? Here is everything you need to know.
What is Local SEO Exactly?
To understand local SEO, you first need to understand the ideas of SEO. Search engine optimization is all about making a website page more appealing to search engines like Google. Google wants to provide the highest quality answer to a question typed into its search engine by users. Several ever-changing factors and criteria are used to deliver these results. Google does not directly provide insights into the specific algorithm in order to prevent websites and admins from gaming the system (something that frequently happened during the early days of the search engine giant). Still, much of what goes into determining these websites' quality is known.
Above everything else, quality is always king. Google can crawl and read websites, which helps reduce the unnecessary fatty websites from ranking highly on the list. From there, other factors come into play, including search terms, website load time, backlinks, etc.
By understanding the concept of search engine optimization is about making a website more attractive to Google to boost search engine rankings, it's easier to follow along with what local SEO is.
Local SEO is the same as regular search engine optimization but on a local level. Google found many individuals using the search engine want localized results. They want to find a law firm in their area or a contractor that installs slate roofs, and they want it to be a local business. Google uses localized SEO search tactics to help provide local results to searches.
Localized SEO differs somewhat in how search engines determine the location of a business and website. Some of this can be straightforward, while other elements occur behind the scenes of your website. This is where SEO Company Charlotte can help.
Localized SEO Tips & Tricks
There are a number of website variations that go into play to improve your localized search engine ranking. After all, chances are you won't be ranked as the top law office on the Internet or the best plumber in the world. With the millions of other websites and service providers in these categories, it's next to impossible to rank at the top without some serious credentials (not to mention thousands upon thousands of backlinks). Local SEO, though, is different. You might not rank as the top search law office in the world, but you can rank as the top law office in metro Charlotte. That takes localized SEO.
To start, you want to include your business address. This might sound pretty obvious, but you'd be surprised how many businesses don't do this correctly. You don't want to only have your company address listed on the "Contact Us" page. You want it to be on the footer of every page on your website. Every website page is ranked separately, and if only your Contact Us page has the local address, you're putting your website behind the 8-ball.
With that said, on the Contact Us page, it is a good idea to include a Google Maps listing of your business. There are a number of SEO benefits to this. First, it incorporates your website into Google Maps, and Google loves when you play nicely with its other properties. This will give you a nice local SEO boost. It also claims your business on Google itself, which again will list your company in its data banks and give you another Google service listing. The nicer you play with Google, the nicer Google will play with you.
You'll want to include references to the city you're located in within the body text, and you may want to add references to other services, businesses, and activities around town. This is why it is often a good idea to have a blog on your website and talk about not only the services your business offers but what's going on around town, current events, or anything else local you wish to talk about.
Locally tagging images can help as well. It will help not only your website copy rank well for its written content but it will help it rank well on the image search feature as well.
Top Reasons to Avoid Cheap SEO Services
What are Cheap SEO Services?
Search engine optimization is the lifeblood for any website admin, blog writer, or online poster in hopes of generating attention for their content and ranking well on search engines. Without optimal SEO, the content will fall on deaf ears, and interested parties will struggle to find the shared content. Now, many service providers are out there who "specialize" in search engine optimization packages. They offer a one-size-fits-all package designed to wow online creators to boost traffic and convert traffic to leads and sales. To make their services more attractive, they might offer cheap SEO services because, after all, who wouldn't like a quality service for a discounted price?
The problem, though, is you often get what you pay for. Not all SEO services are created equal; these discount SEO packages are all about quantity for the cheap SEO provider, not quality. They provide the same service to every online business, regardless of the industry, the size of the company, or their target audience. For them, it's all a numbers game, and the more businesses they have coming to utilize their services, the greater their profits. If you have found SEO providers online with incredible price packages, here are the reasons why you need toavoid cheap SEO packages, as paying more for an experienced service provider will more than make up the financial difference.
Top 3 Reasons to Avoid Chap SEO Packages
Reason 1: Not Built With You In Mind
Service providers offer cheap SEO packages because they can quickly implement them into any website, regardless of what the business sells or what kind of services an office specializes in. This means the SEO company uses the same features for a law firm as a toy store. That's not a great way to improve your website's search engine optimization. Sure, there might be a nominal boost, but nothing significant, and that is because the improvements are not geared toward your business. They are generalized for a mass audience. You need search engine optimization that fits your business like a glove. Cheap SEO fits like that scratchy, misshapen sweater your grandma used to hand out for the holidays.
Customers expect a personalized experience from you when they contact you or walk into the office. You should expect the same from an SEO provider as well.
Reason 2: Inferior Link Building
Link building does play a role in search engine optimization. The thought process behind it is a quality website with helpful information will receive links back from other writers and users who found the information useful. Maybe you wrote a blog about when to search for legal help or the benefits of various hair transplants. If someone else finds this information useful, they might share it with their own readers via a blog post, or they might connect back to it on Pinterest or a variety of other methods. Search engines like to see these links leading back to the original content.
The thing is, not all links are created equal. Having a single post linked to Twitter dozens of times or to various websites with little to no clout will do little to boost your search engine optimization. What will truly benefit your original content is when other authoritative and popular websites link to your website. Maybe the New York Times uses your content as a reference or a Business Insider post links to your information. These are what truly tip the scales in your favor.
There is some basic link-building that goes into all SEO. You will link to your various social media profiles, and you'll likely include internal links that send readers from one blog post to another. You might also have a sister company where you provide basic dermatology information instead of your main office, which is for cosmetic surgery. These links are helpful and do play a part in link building. However, these cheap SEO services will boast about extreme link building and share your link with other websites they build (and some they manage). The number of links they create is designed to impress you, but the reality is these links they dangle in front of potential customers have little to no actual value.
Reason 3: Cheap SEO Doesn't Grow With You
Search engine optimization is a continually evolving practice. What works now isn't going to be the same as what works a year from now. You need to partner with a service provider that will evolve right along with not only SEO trends but your business as well.
Cheap SEO service providers will not grow with you. It's all about numbers for them. They will work with you, provide you with a cookie-cutter service, and then move on to the next company. They might offer secondary plans to come back and update your website occasionally to continue milking you for more money, but even these updates are not designed to work specifically for your business. It's more for show than anything else.
Instead of opting for an SEO provider that will abandon you after they deliver the content, you need someone who will take you by the hand, guide you through the often tricky world of SEO, and ensure everything they do is specially made just for your business.